Digital Marketing & Brand Strategy – Job Description

We are seeking a creative and strategic professional to manage digital marketing campaigns and develop effective brand strategies to enhance online presence and drive business growth.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across channels (social media, search engines, email, etc.)
• Develop and implement brand strategies to strengthen market positioning and visibility
• Analyze campaign performance and generate insights to improve ROI
• Manage content strategy, including social media, blogs, and promotional materials
• Coordinate with design and content teams to ensure consistent brand messaging
• Monitor market trends, competitors, and customer behavior
• Manage online reputation and brand engagement

Required Skills:

• Strong understanding of digital marketing channels and tools
• Experience with campaign management (Google Ads, Meta Ads, SEO, email marketing)
• Knowledge of branding principles and market positioning
• Analytical skills to track performance and optimize campaigns
• Excellent communication and creative thinking abilities
• Ability to manage multiple campaigns and deadlines